Nobody cares how much you know…

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…until they know how much you care.

That is the case with all kinds of service, from telephone companies to restaurants, from car washes to politics. Nobody cares how much you know about something until they feel you care about them.

One recent example I found in my massage therapist. From day one Anastasia proved not just to be friendly and accommodating, she also showed in many ways that she really wants to help and cares about your well being, as a client and as a friend.

She went out of her way to learn about my long distance running, to figure out what would be the the points more affected, the muscles that would require the most attention, the methods that would yield the most results. She took the time to run with me, to learn barefoot running herself, to figure out how to make her massage sessions much more effective than they would be otherwise.

That is a quality, a human quality, that we should bring to every aspect of our lives: Kindness. That is the one quality that will make you a better professional, a better friend, better at anything you put yourself into.

UPDATE:

Anastasia has been stalking me… ughhhhnn… welll… hum ham… she has been following me online during these four months I have been on the road and her support, encouragement, and good humor have been fabulous.

I seem to have an amazing capacity to locate and connect to the best people, the most generous and loving ones, and they always become great friends. Here is one of those great beings!


One thought on “Nobody cares how much you know…

  1. Anastasia

    Thank you so much for your kind words, Milton. You have opened my eyes to the joys of barefoot running and have given me new enthusiasm for the sport in general. I feel fortunate to have crossed paths with you and am glad you chose me as your massage therapist. I am looking forward to a long friendship…and, I confess, bragging rights to say I have a client who ran across the entire continent!! 🙂

    Cheers,
    Anastasia

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